19 - 20 February, 2019 | Sir Stamford Circular Quay, Sydney, NSW

Michael Lacey


Regulation and Responsibility Manager
Sportsbet


7:00 AM How to Deliver a Safe and Innovative Responsible Gambling Program whilst Growing Revenue

Data and Technology are not only changing the face of global wagering, but the entire gambling landscape.

As players demand more sophisticated products, businesses must now learn how to gain insights and innovatively monitor the wagering behaviours of players.

The continued evolution of technology now allows players to experience casinos, pubs and sports from the comfort of their devices.

The purpose of this workshop aims to support your growth in revenue with safe and innovative measures.

Learning Areas Will Include:
  • Sharing new ways to monitor customer behaviour
  • What are the key red flags
  • New technology and the power of data
  • The importance of sustainability

Facilitator:

1:20 PM CASE STUDY: How Sportsbet is Monitor Customer Behaviour

Technology has changed the nature of gambling practices over the last decade and is continuing to do so. Sportsbet is the largest online wagering operator in Australia and makes $1.1 billion price changes each year from the data they collect to strengthen revenue income. In this session Patrick will focus on Sportsbet’s innovative gambling measures to monitor customer behaviours.

What does Responsible Gambling look like at Sportsbet
  • Why we take RG seriously
  • What is on the horizon


Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda