19 - 20 February, 2019 | Sir Stamford Circular Quay, Sydney, NSW

Luke Bould


Head of Commercial, Digital and Marketing
Football Federation Australia


2:30 PM Why E-Sports is an Important Part of the Gaming Future?

The Football Federation Association (FFA) has set up an E-League soccer competition with hopes to revitalize soccer in Australia. This new venture will capitalize on the popularity of E-Sports and is a strategic opportunity to invite more participants into the game. Luke Bould’s innovative discussion will re-align your future gaming goals and developments to maximize growth benefits. The topics discussed will include:

  • Overview of the E-League: What are the challenges of transiting into E-Sport ?
  • E-League is a serious business with Broadcast Deals and Prize Money to be announced
  • Sustaining the transparent sporting integrity of football with an effective integrity framework
  • What is the marketing and types of promotions (advertisements) to impact player’s behaviours
  • How to grow E-Sport domestically and internationally


Check out the incredible speaker line-up to see who will be joining Luke.

Download The Latest Agenda