Luke Bould

Head of Commercial, Digital and Marketing
Football Federation Australia

Check out the incredible speaker line-up to see who will be joining Luke.

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Conference Day One: Tuesday, 19 February 2019

Tuesday, February 19th, 2019

2:30 PM Why E-Sports is an Important Part of the Gaming Future?

The Football Federation Association (FFA) has set up an E-League soccer competition with hopes to revitalize soccer in Australia. This new venture will capitalize on the popularity of E-Sports and is a strategic opportunity to invite more participants into the game. Luke Bould’s innovative discussion will re-align your future gaming goals and developments to maximize growth benefits. The topics discussed will include:

Overview of the E-League: What are the challenges of transiting into E-Sport ?
E-League is a serious business with Broadcast Deals and Prize Money to be announced
Sustaining the transparent sporting integrity of football with an effective integrity framework
What is the marketing and types of promotions (advertisements) to impact player’s behaviours
How to grow E-Sport domestically and internationally