Implementing a Responsible Gambling Program to Minimise At Risk Patrons and Drive Customer Experience

Implementing a Responsible Gambling Program to Minimise At Risk Patrons and Drive Customer Experience

Ahead of the Gaming Innovation 2019 Summit we speak to Joseph Bufalino, Director of Responsible Gambling at Marina Bay Sands in Singapore. In this article, Joseph chats to us about the challenges Marina Bay Sands (MBS) faces in regards to ‘at risk’ gamblers, their empowerment of staff to identify and support patrons through the ‘Responsible Gambling Ambassadors’ program, and what the future holds for the gaming industry.


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